December 21, 2020

Under the "winter" pet economy new windfall is coming?

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1

Pet's water and food crisis

The number of orders for on-site poop scooping increased by 50% in one week

During the New Year's epidemic, many pooper scoopers were unable to return home as planned, during which countless pets left behind suffered a water and food crisis. Many pet owners began to be able to release social mutual aid network information through idle fish and WeChat groups, Taobao platform merchants also urgently recruited door-to-door pooper scoopers during this event, and some Chinese pet service merchants vacated their homes to build foster cat B&Bs for cats.

狗關節保健Taobao data shows that the demand for "door-to-door pooper scoopers" is increasing day by day, with the number of "door-to-door pooper scoopers" orders 50% higher than the previous week during the week of February 6-12 alone. Many Taobao stores are starting to "urgently recruit door-to-door pooper scoopers", with the pay per order even reaching more than 100 yuan.

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狗氣管保健食品Miss Li, who recently posted her demand at the neighborhood mutual aid window, told reporters that she is currently trapped in her hometown in Hubei and the food rations of her two cats are about to be cut off, so she hopes to find a reliable pooper scooper to help shovel poop through a paid way.

Another pet owner working in the media, Xiao Na, chose to go to the pet store she used to go to before to provide door-to-door poop shoveling services." Because the store lady is more familiar with, so very relieved, but the price is still a little expensive, I hope they can go back sooner. "

寵物保健食品The reporter also randomly contacted several shopping center pet stores in Guangzhou, three of them said that due to the large amount of boarding business in the store, so it is still operating in a small range; the other two are for the special period of demand increased door-to-door poop scooping services, and home delivery services, but due to the need for strict access audit in some communities, coupled with many store staff have not yet resumed work, door-to-door poop scooping service sales are not much, but the amount of home delivery is The number of home deliveries has increased dramatically.

Obviously, online and offline pet businesses are increasing their services such as door-to-door poop scooping and home feeding. Offline pet stores generally provide door-to-door feeding services within a radius of 3 to 5 kilometers around the store according to the location of the store; while online platforms push the nearest pooper scooper through user positioning to provide the corresponding services. Industry insiders pointed out that door-to-door feeding used to be a narrower market, after this period or will enter the energized period, but the quality of practitioners, consumer trust in the business still needs a longer cultivation period.

2

Telemedicine, online selling

Online and to home business may continue to grow

In fact, except for feeding services, pets' living needs are not affected by the epidemic, even because of the quarantine emergency, many pet owners do not prepare enough food for their pets, instead, this provides sufficient conditions for the opening of offline channels, especially for home-to-home business.

From the current point of view, the main online businesses for special times include:

Online APP pet supplies for sale. Take the Shenzhen shopping center pet store chain Paw for example, during the main online mall Paw Street, members ordered online through the mall, the channel's biggest bottleneck is logistics.

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Meituan, hungry platform pet supplies flash delivery. Because the demand for pet supplies is focused on food, health care products, care supplies, so the demand for delivery time is high. More and more physical pet stores open beauty group, hungry to take out, promoting the rapid development of home services.

WeChat community pet lifestyle products and membership business marketing. WeChat community marketing is favored by many businesses at special times, and pet businesses are no exception. Unlike other types of shopping groups, pet communities discuss more members on pet topics, group activity is very high, and it is relatively easier to bring goods to the community. According to employees, sales of consumer products such as cat food, cat litter, dog food and pet snacks doubled on WeChat during this period, and sales of higher-priced brands were better than lower-priced brands.

In addition, during the home quarantine period, the online pet consultation business has also entered the sight of more and more pet owners. The pet online consultation information platform Dr. Love Pet can launch a free consultation service during this period, which is favored by many pet owners. There are also pet stores that offer nearby online consultation services based on different areas to facilitate subsequent visits to the store by consumers.

Posted by: butif at 07:02 AM | No Comments | Add Comment
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